The first meeting of the Marketing Club — and we’re starting with someone who knows how to turn meaning into a brand, and a brand into movement.
Speaker: Larissa Pak, an experienced strategist in marketing communications and PR.
Previously — CMO of the U.S. startup Pinemelon.com, Managing Director of Marketing & PR at Kaspi, organizer and ambassador of TEDx in the region, lecturer, speaker coach, and graduate of the AMP program at Harvard Business School.
As they say, a soldier who doesn’t dream of becoming a general… doesn’t understand the mission.
Well, a marketer who doesn’t dream of launching their own brand? Hard to imagine. In 2023, Larissa launched the first gourmet popcorn brand in Kazakhstan — CouCou Gourmet — and in 2025, she closed it. At this session, we’ll together:
Break down the CouCou Gourmet case
Discuss when you actually need a brand (and when you don’t)
Understand where to start and how to know when it’s time to stop
This meeting is for those who have been “almost ready” for a long time —
and for those who have already begun, but want to go deeper, sharper, more confidently.
Date: November 8
Time: 11:00 – 13:00
Venue: KIMEP University, Valikhanov Building, Hall 1 (2nd floor)
Registration: https://forms.gle/hgc83ouDNcSQW2iv7
Language of delivery: Russian