Brand Communication Instruments

On September 26 at 16:00 in conference hall №1 (NAB) Natalya Novikova, Corporate Marketing and PR Director of LG Electronics Almaty Kazakhstan, will give an open lecture “Brand Communication Instruments”.

Natalya has more than 20 years of experience in advertising and more than 18 years of work in marketing, PR and CSR in the LGEAK company, she is a winner of many international competitions of LG Electronics. An expert with many years of practice will speak about the instruments of creating relevant content that can effectively deliver key brand messages. The lecture will also touch on ESG management – Environmental, Social and Governance criteria, what it is and why it is important for global companies to support initiatives in this direction. In addition, you will learn about such a modern concept as Phygital.

The speaker will share which KPI should be monitored, as well as talk about what skills a PR specialist should have. The most active students will have the opportunity to win an innovative gadget – LG PuriCare Wearable Air Purifier. The LG PuriCare mask has two HEPA (High Efficiency Particulate Air) filters, which capture bacteria, viruses and other harmful particles; it is lightweight and comfortable to wear.

For more information, please contact rauka@kimep.kz