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Liza Rybina, DBA

Liza Rybina (2)

Research and Publications:

Rybina, Alpeissova, Dossova (2015) Analysis of Social Advertising Effectiveness. Bulletin of Al-Farabi Kazakh National University

Rybina, Alpeissova (2014) Employing student self-guided learning to bring undated and localized content to your classroom. In Business Education in Central Asia: Best Practices in Integrative Study and Teaching

Rybina (2013) Antismoking social advertising: An exploratory study of smoking-related risk perceptions and intention to smoke among adolescents in Kazakhstan. Vestnik KazNPU.