Marketing Major and Minor

Marketing is a complex and multi-faceted function that demands the practitioner be competent across a wide range of knowledge and skills. As a marketing executive, the young entrant may be asked to carry out many different functions. Marketing management is responsible to employers, shareholders, stakeholders, and fellow employees. A marketing manager requires an ability to absorb information quickly and to be able to use analytical, interpretative, and decision-making skills. In the Marketing courses, students learn practical skills by analyzing Kazakhstan and international company activities through market research projects and promotional campaigns.

The Marketing program prepares students for careers in a challenging, fast-paced, dynamic, and constantly changing organizational environment.