MKT3130 Principles of Marketing (3 Credits)
Prerequisites: None Previously listed as MK1201 The aims of this course are to provide students with a basic understanding of the constituent elements of the marketing function in organizations. The course will develop analytical and diagnostic skills in dealing with marketing situations. Students will learn how marketing objectives are matched with marketing strategies and programs. Read More
MKT3140 Intermediate Marketing (3 Credits)
Prerequisites: MKT3130 Previously listed as MK2201 This class involves an in depth study of marketing management, with emphasis on the marketing environment, development of marketing strategies, formulation of policies, and, critically, the integration of marketing with other functional areas of business. Read More
MKT3201 Consumer Behavior (3 Credits)
Prerequisites: MKT3140 This course will provide the students with knowledge of key concepts of Consumer Behavior Science and their use in developing marketing strategies. This will include analysis of external and internal influences on consumer behavior; consumer decision-making process; concepts of consumer strategy and tactics; the importance of product image and brands; and, store image influence consumer purchases. Read More
MKT3202 Marketing Communications (3 Credits)
Prerequisites: MKT3140 This course is designed to introduce students to the main aspects of the marketing communication mix as well as marketing communications strategy. This knowledge will develop them as future marketing managers, who will be able to lead a company’s communications. By the end of the course students will be able to define and develop a company’s marketing communications strategy; brief advertising agencies about message... Read More
MKT3214 Brand Management (3 Credits)
Prerequisites: MKT3140 This course addresses important branding decisions faced by organizations. Its’ basic objectives are firstly to increase understanding of the important issues in planning and evaluating brand strategies. Secondly, the course provides the theories, models, and other tools to make better branding decisions. Thirdly, the course provides a forum for students to apply these principles using practical examples. Particular emphasis... Read More
MKT4203 Marketing Research (3 Credits)
Prerequisites: MKT3140 This course looks at how marketing research functions and procedures can be utilized in measuring and analyzing environmental factors in consumer demand, sales efficiency, effectiveness of promotional programs, and effects of competitor’s strategies. It includes methods of product distribution and pricing research. Projects emphasize current marketing research techniques. Read More
