Marketing Major and Minor
As a marketing major (minor), you will learn how to research the market, develop communication strategies, target the right audiences, and successfully respond to the various challenges in the globalized market.
Major and Minor in Marketing
| Major requires all courses of Group A and three courses from Group B;
Minor requires any three courses selected from Groups A or B |
|
| Group A: Required courses for major | |
| MKT3201 | Consumer Behavior |
| MKT3202 | Marketing Communications |
| MKT3203 | Marketing Research |
| Group B: Elective courses for major and minor | |
| Product: | |
| MKT3214 | Brand Management |
| Distribution & Retailing: | |
| MKT3207 | Internet Marketing |
| OPM3202 | Logistics and Supply Chain Management |
| Marketing Communication: | |
| MKT3213 | Public Relations |
| Specialty Areas: | |
| MKT3208 | International Marketing |
| MKT3299 | Selected Topics in Marketing |
| MKT3210 | Services Marketing |
| OPM3215 | Business Time Series Forecasting |
Non BSc students must also complete MKT3130 Principles of Marketing and MKT3140 Intermediate Marketing in order to receive the minor.
